Milk – Elixir for
Healthy Life
Farm
Fresh Dairy would always remain close to every Indian’s heart. The reason lies
in our upbringing. Our forefathers very well knew the importance of pure milk
and other milk products like curd, paneer, desi ghee, butter milk etc. and it
was one of the main constituents of the daily diet of growing children and
elders alike. Milk is complete food. It provides all the minerals and vitamins
needed for an augmented growth and disease resistance. Pure milk indeed, is an
elixir for healthy life.
What is the Problem
with MILK
Like
they say, man is its greatest nemesis. With cities expanding, population burst,
decrease in cattle population and production and ever growing desires for
profit, people made a mockery of the white revolution. Government agencies reveal
that almost 70% of the milk consumed in the country is effected by adulteration
that includes cheap milk powders, detergents, chemicals mixed for preservation
by uneducated farmers, milkmen and middlemen. Impure water is the largest
adulterant of them all. Milk in its natural form is almost 85% water and is
prone to adulteration at every stage if its supply chain. Unfortunately, most
of it does get adulterated and so does all its by products. Places where
adulteration is not rampant, there is lack of cold chain arrangement and milk
being a highly perishable product, has a limited window till consumption. To
sustain large companies process milk and make SMP (Skimmed Milk Powder) to be
used at a later stage as per the market demand. Reprocessing takes the sheen
out of milk and what we consume is a processed health drink rather than fresh
and pure milk. India is one of the largest contributors of milk in the world
with around 20% world production. (read SMP) Thanks to Operation Flood that led
to the White Revolution in the country but with constant fall of the
international SMP prices and inventory pile up this business isn’t too feasible
for large companies. Danone’s exit from Indian Dairy Business is a prominent
take away. Large companies are sustaining by decreased payouts to dairy
farmers/milk producers whereas cost to the consumer is the same or gradually
increased depending on the regional dairy federations/cooperatives. This
decrease in procurement price eventually leads to adulteration leaving no scope
for the industry to sanitize till the time stringent measures are taken in
terms of stricter laws and price correction of dairy products.
Where does India Stand?
Despite
being the second largest producer of milk producing around 170 million metric
tonnes annually, India’s average consumption per capita is just 300 gms/day.
For comparison sake, the US and Europe intake is about 1 Kg/day. Though Dairy
farming has deep roots in the Indian culture, this sector has largely remained
unorganized. Only respite is the large cooperatives but that is severely
marginalized by middlemen and very low cost of procurement making it
unsustainable for dairy farmers. Government’s lack of focus on this area is
also one of the key reason behind the vulnerable dairy sector with limited
schemes which are either out of bound or painstakingly time taking goliath. It
is evident since out of thousands of dairy farms operating in the country, 56%
are the one with less than 5 cattle and only 2% with a herd size of over 150
whereas the average herd size of farms in the western countries is 150 and
above.
Future of Milk in India
Clearly,
the solution lies in structuring the dairy sector in India. Fortunately, the
sentiment has started responding to it and last few years have seen traction on
organized dairy but limited to Metro cities largely due to price vs. demand
reasons. Delhi, Gurgaon, Mumbai, Chandigarh and Pune are the biggest gainers
with consumers now having a choice of pure milk, though at a premium price.
Tier 2 and 3 cities have to yet to see any traction. There is a new revolution
in the offing wherein professionals from a variety of expertise have sensed the
silver lining and taken the risk to respond. More and more are joining in and
there is a significant increase in large organized dairy farms with cattle
capacity of 200 plus animals. Although, catering only to large cities right
now.
“Purity
is not a luxury but necessity and our children deserve it. Responsibility of a
stronger nation lies on their shoulders and they need to be healthy.
Adulterated nutrition is their worst enemy. Just as they have right to
education, they need to have the right to unadulterated nutrition.” Says Gaurav Chauhan, Managing Director of
Aahan Farms Pvt. Ltd., Meerut in the NCR region. There is no cap on the
potential of the market. Pure milk & dairy products shouldn’t be the
privilege of large cities only, he says; all you need is to ensure quality and
purity.
“Aahan means Pure” and Aahan Farms is a Distinctive
Agri Based Startup/Initiative of providing farm fresh unadulterated, free of
any additive dairy products. Just a sip of milk at the farm and you will
understand what Aahan products are about. We ensure our products are delivered farm
to family within a few hours after production they receive it absolutely fresh
with its natural taste intact, be it Milknjoy Cow or Buffalo Milk, Aahan Farms
Pure Desi Ghee, Paneer or Butter. These are the purest dairy products available
in this region.